Dollar Tree CEO Warns of Tight Holiday Finances Amid Tariffs and Inflation
Dollar Tree CEO Michael Creedon Jr. anticipates financial strain for American consumers this holiday season, citing persistent inflation and upcoming tariffs. Higher-income households are increasingly 'trading down' to discount retailers, signaling broader economic caution.
PwC research supports this outlook, projecting a 5% decline in average holiday spending to $1,552 per shopper. Gen Z plans the sharpest cuts at over 20%, with gift budgets shrinking 11% across demographics. The trend reflects mounting pressure on discretionary spending after years of price hikes.